It’s a Wrap? How Consumer Behavior Is Shaping the Future of Plastic Packaging

Consumer goods companies are being pressured to reduce or eliminate single-use plastics from product packaging. This presents an opportunity and a challenge. One thing seems certain: companies that ignore demands for eco-friendly packaging do so at their peril.






Key Takeaways

 

  • Packaging is becoming an important purchasing decision factor for socially aware consumers.
  • A combination of growing government regulation and consumer outrage over pollution is forcing many companies to replace single-use plastics with eco-friendly alternatives.
  • The cost of developing environmentally friendly packaging can hurt companies’ margins.
  • Companies that fail to respond with urgency to the shift in consumer behavior will lose out.

Disclosures

 

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