It’s a Wrap? How Consumer Behavior Is Shaping the Future of Plastic Packaging

Consumer goods companies are being pressured to reduce or eliminate single-use plastics from product packaging. This presents an opportunity and a challenge. One thing seems certain: companies that ignore demands for eco-friendly packaging do so at their peril.

Key Takeaways


  • Packaging is becoming an important purchasing decision factor for socially aware consumers.
  • A combination of growing government regulation and consumer outrage over pollution is forcing many companies to replace single-use plastics with eco-friendly alternatives.
  • The cost of developing environmentally friendly packaging can hurt companies’ margins.
  • Companies that fail to respond with urgency to the shift in consumer behavior will lose out.



The “Fundamental Thinking” series presents the perspectives of Harding Loevner’s analysts on a range of investment topics, highlighting our fundamental research and providing insight into how we approach quality growth investing. For more detailed information regarding particular investment strategies, please visit our website, Any statements made by employees of Harding Loevner are solely their own and do not necessarily express or relate to the views or opinions of Harding Loevner.

Any discussion of specific securities is not a recommendation to purchase or sell a particular security. Non-performance based criteria have been used to select the securities identified. It should not be assumed that investment in the securities identified has been or will be profitable. To request a complete list of holdings for the past year, please contact Harding Loevner.

There is no guarantee that any investment strategy will meet its objective. Past performance does not guarantee future results.

© 2022 Harding Loevner