Fundamental Analysis

Stock Momentum Won’t Dictate Which Companies Profit From AI

Semiconductor and semiconductor-equipment stocks have led global equity markets, but software and services companies remain critical to putting AI to work across the broader economy.

Portrait of Richard Schmidt, Analyst and Portfolio Manager at Harding Loevner.
Portrait of Sean Contant, Analyst and Portfolio Manager at Harding Loevner.
Analyst and Portfolio Manager Richard Schmidt, CFA and Analyst and Portfolio Manager Sean Contant, CFA contributed research and viewpoints to this piece.

The AI boom has reshaped global equity markets with remarkable speed. Since the launch of ChatGPT in late 2022, investors have gravitated toward perceived AI winners, leading to increasingly concentrated market returns. This concentration, in turn, stokes the fear of missing out and further fuels the chase for a small cluster of stocks.

High-momentum stocks are defined as those that have outperformed over the trailing 12 months. As the chart above shows, the outperformance of high-momentum stocks has persisted, exceeding the returns of low-momentum stocks by 45 percentage points this year and extending a three-year stretch of exceptional gains.

This pattern of returns has shifted how industries within the Information Technology (IT) sector are represented in the MSCI ACWI Index, as illustrated in the chart below. Over the past three years, semiconductor and semiconductor-equipment stocks have seen their share of index double, with markets rewarding the sellers of the “picks and shovels” needed for the buildout of AI infrastructure. Meanwhile, stocks of software and services companies, which previously dominated the IT sector, have been overtaken by semiconductors and semiconductor equipment. Their valuation premiums have also disappeared, as investors foresee disruption from AI.

Two line charts. The one on the left depicts the MSCI ACWI weight of semiconductors & semi equipment companies increasing from just over 4% when ChatGPT was released in 2022 to about 11% after the "DeepSeek Moment" in early 2025 vs. the weight of software & services stocks that have hung around 8-9% since September 2020. The one on the right depicts the relative valuation of software & services stocks vs. semiconductors & semi equipment stockspeaking at almost 2.0 in September 2022 dropping to under 1.0 in September 2025.

Yet many software and services businesses may be more resilient than the market appreciates. Synopsys, Adobe, and Accenture are among those adapting quickly. Synopsys is a leading provider of electronic design automation software that sits at the heart of chip design, enabling the very hardware that’s powering AI. Adobe, whose design and editing software is deeply embedded in creative industries, surpassed this year’s target for AI-related revenue months ahead of schedule. Accenture is re-training tens of thousands of consultants to help its clients make effective use of AI tools.

If AI is to permeate the broader economy, it will require not just chips, but also the software and services to deploy them. The companies above are just a few examples. The market is pricing in profound disruption for businesses that may instead be well positioned to adapt and share in the economic gains. ∎

More Insights

Quality-Growth Investing: Digging in the Right Sandbox

For us to consider investing in a company, the underlying business must first meet four key criteria.

For Adobe, Is AI Friend or Foe?

With generative artificial intelligence (AI), anyone can produce visual content by typing a few descriptive words into an image generator.

The Surprising Case for Shell as a Quality-Growth Company

Some sectors are packed with rapidly growing companies. Energy typically isn’t one of them—but that doesn’t mean some energy companies...

Receive our investment updates in your inbox
Quarterly Commentaries
Monthly Reports
Quarterly Webcast Schedule
Insights from our Investment Team
Company HLHP
Opt-In Confirmation*
 

*By checking “Opt-In Confirmation,” you consent to receive investment updates from Harding Loevner. You can withdraw your consent at any time. Contact us.

Harding Loevner’s insights present the individual viewpoints of members of Harding Loevner on a range of investment topics. For more detailed information regarding particular investment strategies, please visit our website, www.hardingloevner.com. Any statements made by employees of Harding Loevner are solely their own and do not necessarily express or relate to the views or opinions of Harding Loevner.

The information provided is as of the publication date and may be subject to change. Harding Loevner may currently hold or has previously held positions in the securities referenced, but there is no guarantee that Harding Loevner currently owns, or has ever owned, the securities mentioned herein. If Harding Loevner owns any of these securities, it may sell them at any time.

Any discussion of specific securities is not a recommendation to purchase or sell a particular security. Non-performance based criteria have been used to select the securities identified. It should not be assumed that investment in the securities identified has been or will be profitable. To request a complete list of holdings for the past year, please contact Harding Loevner.

There is no guarantee that any investment strategy will meet its objective. Past performance does not guarantee future results.

© 2025 Harding Loevner