Fundamental Analysis

Salesforce, ServiceNow Benefit from Next Phase of the AI Wave

By now, it is clear to most investors that the companies benefiting from the move to artificial intelligence (AI) number more than just a couple of chipmakers.

Portrait of Jingyi Li, Analyst and Portfolio Manager at Harding Loevner.
Analyst and Portfolio Manager Jingyi Li contributed research and viewpoints to this piece.

By now, it is clear to most investors that the companies benefiting from the move to artificial intelligence (AI) include more than just a couple of chipmakers. One analogy for the increasing size and breadth of the AI industry is a tsunami: As the wave of corporate investment in AI builds, and the underlying hardware, foundational machine-learning models, and early-stage software applications all continue to improve, a broader set of tech providers has been able to benefit from the associated demand.

For example, Alphabet and Meta are among large cloud-services companies—also known as “hyperscalers”—that are building both the physical infrastructure and large-language models that are needed for AI technologies to be adopted by corporations more broadly. While the servers in their data centers continue to require powerful graphics processing units designed by NVIDIA and manufactured by TSMC, these hyperscalers are also designing their own custom chips, called application-specific integrated circuits (ASICs), which they are developing in partnership with chipmaker Broadcom, boosting that company’s growth outlook as well.

Advances in AI technology are also benefiting enterprise-software providers, as the rise of agentic AI in the fourth quarter brought the long-term promise of computers with human-like problem-solving capabilities into sharper focus. Agentic AI is capable of sophisticated reasoning and can automatically come up with ways to solve complex, multi-step problems—a significant step forward by models such as OpenAI’s o3 and Google’s Gemini 2 as compared to the more limited tasks performed by the previous generation of AI technology. Therefore, agentic AI is likely to be more broadly useful in business software, with companies such as Salesforce and ServiceNow well positioned to offer powerful tools based on this technology. At a recent event in San Francisco, Salesforce Chief Executive Officer Mark Benioff said the company is focused on its agentic-AI platform, Agentforce, adding, “The only thing we’re going to do at Salesforce is Agentforce.” ∎

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