- In the fight against climate change, gas-powered outdoor power equipment (OPE) is turning out to be some of the lowest-hanging fruit. Already, 100 US municipalities restrict it, with the entire state of California set to follow in 2024.
- Two of the market leaders in the new cordless electric OPE segment are Techtronic (maker of Milwaukee and Ryobi) and Makita, established players whose lithium-ion powered hand tools had been on top for years.
- It’s not easy building a battery-powered machine light enough to push or carry and powerful enough to tackle the great outdoors. While the power gap with gas is closing, run time remains an issue.
- Chervon’s Ego brand leads a pack of dedicated battery OPE producers from China also vying for global market share.
- Intra-brand battery compatibility means that the established tool makers have a secret weapon for pressing their scale advantages already sitting in their existing customers’ basements and garages.
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